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 BLOG #5 ALLSTATE

 Allstate commercials, one of the most recognizable and well illustrated commercials we all know Allstate commercials, engage with the audience by creating humor to sell and providing well-known insurance. They’re advertising is on a whole different scale in this blog will understand Allstate humor and cultural devices they use to engage with the audience .How they use pathos to engage with the audience.



Allstate  geniuses by creating these unexpected accidents that can happen and completely change your life such as in the first commercial, the roof can caving the second one getting in a car accident and last, but not least leaving a hair straightener on in your house catching on fire, but he uses these unthinkable but probable accidents that occur with humor. the author uses pathos by making the listener laugh and be entertained. In the beauty commercial, it’s a grown man in a woman’s room getting ready. This already uses pathos to get the watcher more engaged because it brings laughter to the audience. The target audience, These types of commercials are trying to reach our younger ones due to the fact, they are funny, if you watch a different insurance company, just talking about why their insurance is good no one‘s going to really watch, but they incorporate things the younger audience would enjoy. At the end of the day every insurance company want everyone to buy their product so they can be insured, if anything crazy happens, but Mr. Mayhem does a very good job on visualizing the unthinkable and promoting at the same time.




Comments

  1. AnonymousOctober 22, 2023 at 6:51 PM

    The humor of these blogs are amazing. I agree with you that the humor plays a big part in making these commercials memorable.

    ReplyDelete
  2. Taylor COctober 29, 2023 at 7:53 PM

    I agree that they did a good job at getting people to think about buying their product. The humor in the ad is very effective. It gets people to laugh and also gives the viewers a more positive association with their product, because they enjoyed watching it. You also had a great introductory paragraph that set up the rest of the entry!

    ReplyDelete
  3. Ross KOctober 30, 2023 at 12:02 AM

    I agree, I think it is very smart for the company to draw our attention by using pathos, and to pursued us into watching. Even though you might not buy into the company, it's still good that it gets anyones attention for the absurdity of the commercial. It is very welly marketed.

    ReplyDelete

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